This year, INTA is once again an official supporting association of Raconteur’s (The Times) annual intellectual property special report, which was published in The Times on April 26.
Together, Raconteur and INTA have created an engaging 20-page report that illustrates the value of IP and educates the senior business community as to why IP strategy should be recognized as a core competence. Collating the thoughts of renowned academics, industry commentators, and some of the most high-profile thinkers in this field, the report investigates the rapidly changing terrain of IP and showcase IP’s most exciting developments and initiatives
With the Brexit negotiations looming, INTA CEO Etienne Sanz de Acedo contributed an op-ed article for the report, providing insight into how innovation, driven by brands in order to remain competitive, is not only beneficial for companies but for national economies and consumers too.
Source: TM NEWS